Traditional broadcast TV audience figures no longer provide an accurate picture. Today’s audiences are more active and engaged. They want to dictate how and when they watch content.
The entertainment and advertising industries need to adapt their business strategies to stay ahead of the curve, but these changes require more complete insights.
The value of the insights we provide is vast. By monitoring content demand across the globe, we support the entertainment and advertising companies, creating a more complete picture of how and where their content is being consumed. We use our data to provide the detailed insights that media businesses need; from creative development to new distribution models.
Some of the benefits our clients have experienced include:
- Discovering new audiences
- Reviewing and improving distribution channels
- Analysing regional variations in consumption habits
- Insights for format and content acquisitions
- More targeted marketing campaigns
The P2P network provides us with access to over 13 million downloads daily across the globe. The potential of the data collected through this network gives a unique opportunity to truly understand the behaviour of online audiences.